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[11/04/2014] Smile получил Jedox Award

Smile получил награду "Партнер года" от Jedox >>

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Открывающая цитата 400 вопросов, которые помогут вам
выбрать нужное решение Закрывающая цитата

eCommerce solutions

eCommerce solutions

Через Vincent Sprit – e-Commerce Expert
77 pages – PDF – 796 Ko

How to manage your catalogue online? What are the constraints to consider when selling internationally? How to prepare for the challenges of multi-channel selling?

With experience in more than 60 major projects, Smile details the key questions to ask before choosing an e-commerce platform.

14 areas are covered such as: catalogue management, international challenges, customer relations, sales procedures, cross channel selling and performance.

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eCommerce solutions

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Choosing an online commercial platform involves a lot of questions covering a lot of very different areas. Indeed, in addition to the traditional questions that crop up relating to CMS, there are also functional questions about all the technical aspects around sales.

A methodical approach allows you to weed out all the issues and establish a list of expectations that will help you achieve your objectives.

We have arranged the 400 questions into 14 major areas. Each major area is then split into several smaller functional areas, where the questions are to be found.

  1. INTRODUCTION
    1. SMILE
    2. OUR CLIENTS
  2. THIS WHITE PAPER
    1. PRINCIPAL
    2. CONTENTS
  3. HOW TO READ THIS WHITE PAPER
  4. HOW THE PAPER IS ORGANISED
    1. LAYOUT
  5. 400 QUESTIONS TO ASK
    1. CATALOGUE & PRODUCT MANAGEMENT
    2. SEARCH AND FACETTED BROWSING
    3. PRICE MANAGEMENT
    4. INTERNATIONALISATION
    5. MULTI-STORES
    6. TEMPLATES & FRONT END
    7. CUSTOMER RELATIONS
    8. MANAGING COMMERCIAL ACTIVITY
    9. INTERFACING
    10. ACCESS RIGHTS & SECURITY
    11. TECHNICAL PLATFORM
    12. COMMUNITY, SUSTAINABILITY AND LICENCES
  6. CONCLUSION
    1. LOTS OF QUESTIONS
    2. CHOOSING YOUR APPROACH
  7. APPENDIX  THE 4 MAJOR OPEN SOURCE ECOMMERCE SOLUTIONS
    1. MAGENTO
    2. PRESTASHOP
    3. DRUPAL COMMERCE
    4. RBS CHANGE
  8. ACKNOWLEDGEMENTS

The launch of an eCommerce project, which used to be one task among many within corporate and IT management functions, has become a key anchor project at the heart of any business activity, whether it involves brands, distributors, mass distribution or department stores.

Online sales, in every imaginable form, are a key aspect of ensuring the development of commercial activity and customer services in the majority of business sectors.

Opening an online store means choosing a solution that will, quite simply, enable you to let customers browse an online catalogue and place orders. The leaders in this field compete to be the most creative and innovative, and it is increasingly difficult to sort existing functionality from actual needs.

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